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Growing Business with Marketplaces in Germany – Taking a Look at the Options Most marketers think about Amazon or eBay when it comes to marketplace development for any country.  However, there [...]

Identifying the best digital strategy for Germany When approaching a new market, companies invest in analysing market opportunities to define the most effective (digital) strategy. With [...]

Why a customer-centric check of your international website(s) is key When entering foreign markets, most merchants set up local websites and service structures necessary to get the business [...]

Die wachsende Bedeutung von Pinterest für das Social Media Marketing When talking about social media marketing most advertisers consider Facebook and Instagram to be the most effective traffic [...]

Fledgling Data Alliances Poised to Grow in Germany With GDPR coming into effect at the end of May, global players such as Google, Amazon, Facebook and Apple (Gafa) will have yet another [...]

How Media for Equity Deals are Changing Retail Competition in Germany With the decrease of traditional media reach, big German media companies such as SevenVentures (ProSiebenSat1) or Ströer [...]