Journal – E

Growing Business with Marketplaces in Germany – Taking a Look at the Options Most marketers think about Amazon or eBay when it comes to marketplace development for any country.  However, there [...]

Identifying the best digital strategy for Germany When approaching a new market, companies invest in analysing market opportunities to define the most effective (digital) strategy. With [...]

Why a customer-centric check of your international website(s) is key When entering foreign markets, most merchants set up local websites and service structures necessary to get the business [...]

Why Pinterest is bound to become the next New Customer Acquisition Channel in Germany When talking about social media marketing most advertisers consider Facebook and Instagram to be the most [...]

The Growing Importance of Influencer Marketing for PR Campaigns As one of the fastest growing fields in PR, influencer marketing has become an integral element of PR.   According to Goldmedia, [...]

Scenarios for Local PR Support in Global PR Campaigns For omni-channel merchants and consumer goods brands, developing and executing a global communications strategy is daily business.   In [...]

Fledgling Data Alliances Poised to Grow in Germany With GDPR coming into effect at the end of May, global players such as Google, Amazon, Facebook and Apple (Gafa) will have yet another [...]

Affiliates Market Consolidation Sets Stage for Future Growth The merger between AWIN and Affilinet will be igniting development in this key digital market channel   In September 2017, the [...]

K-Mail Order GmbH acquired UK-based Artigiano and Rowlands of Bath brands from Scotts & Co. Ltd. German based leading distance selling group K-Mail Order acquired catalogue and online fashion [...]

Spin-off and „eConnect“ BBR advises German based Mundo Group on its spin-off and sale of the online and internet platform „eConnect” to Westfalia Group eConnect is a unique e-commerce platform [...]

Arshabitandi. DesignVersand Arshabitandi. DesignVersand. is growing by acquisition. In the beginning of 2014, ars habitandi Designversand purchased key assets such as brand, web shop and products [...]

Promissing Future for Egle after Change in Ownership Wilhelm Egle GmbH is a healthy and successful specialty distance seller with a focus on a fat and cholesterol reduced diet. The assortment of [...]

Successful Restructuring of Neckermann Austria AG BBR Associates GMBH & Co KG assisted the publicly appointed administrator in identifying and winning the strategic investor TopAgers AG for [...]

Nomination for „Catalogue of the Year – B2C 2012” For the second year in a row a catalogue of our longstanding client and partner Boden Direct has been nominated for catalogue of the year. The [...]

Catalogue and Online Shop of the Year 2011 The contest for the prestigious awards „Catalogue of the Year“ and „Online Shop of the Year“ started on 15th June. In German distance selling the awards [...]